We are looking for a highly motivated Marketing Manager to join our marketplace team in the London office. You will be a highly visible contributor who will manage the campaigns that generate and nurture sales leads.
You'll be joining an experienced, highly collaborative, fast-moving team that gets the job done.
The ideal candidate is a creative, critical-thinker with an understanding and proven track record in email marketing, content marketing, digital advertising and multi-channel demand generation campaigns.
As the Marketing Manager, you will be executing world-class integrated campaigns to scale our marketing reach and partner with our sales team to drive pipeline and revenue.
Develop, execute and optimise the demand generation strategy (including marketing automation platform) to scale our marketing reach, drive pipeline for Sales and achieve company revenue goals
Manage campaign planning and content to determine targeting and messaging to drive new leads, nurture existing leads and grow demand from existing customers
Qualifying new leads for the Sales team via both telephone and email communication
Own the execution and measurement of campaigns and their contribution to sales and revenue goals (both for new and existing revenue)
Work content partners to prepare content including white papers, webinars, blogs and manage distribution
Partner with Sales team to develop campaign follow-up processes, refine playbooks and identify ways to improve go-to-market collaboration.
Develop Account Based Marketing strategies to expand and grow existing accounts
Build, monitor and measure reports and dashboards for campaign performance against leads, opportunities and revenue to identify campaign optimisations
Manage relationships with PPC and SEO agency ensuring their delivery against KPIs
Manage relationships with our external PPC and SEO agency to ensure that we have a clear strategy, roadmap and backlog. Tactically, that the roadmap is executed on by managing both external and internal resource and budget as well as other stakeholders
To advocate internally and ensure expectations are managed inline with the agency recommendations.
You would also be responsible for checking monthly reporting is accurate and correct and then shared at a high level with the wider business to update on progress.
Own the budget and plan for all demand generation activities
3+ years experience in B2B demand generation and content marketing
Creative, critical-thinker with an understanding and proven track record in email marketing, content marketing, digital advertising and multi-channel demand generation campaigns.
Experience with set-up and optimization of marketing automation platforms (hubspot experience desired)
Experience working as a true partner with Sales to deliver shared goals
Very strong content writing skills
Planning, tracking and reporting campaign performance
Keen Sales acumen
Salary range circa £30-£35k + performance based bonus
Employee share option plan
20 days holiday increasing to 25 days for each year of service
Amazing Perks Via Our Partner Perkbox - Discounted gym, cinema, retail, electronics, learning, healthcare and holidays
We offer a creative, inspirational environment with an awesome office, surrounded by young, highly motivated individuals.
You’ll have an education budget each year to spend on training, conferences, meetups.
A great team with regular social events
A fun office in a converted Old Marmite factory in Vauxhall which has a buzzy cafe downstairs, a courtyard and two terraces.